Norsirk is a Norwegian producer responsibility system that collects, recycles and handles electronic waste, packaging and batteries.

After developing a new business model, Norsirk was in need of a new visual identity. The new identity aims to build credibility and to symbolise how Norsirk binds customer value chains together to make them circular. The concept "Clean Value" is reflected in all of Norsirk's elements by creating a minimalist brand universe.