Paleet is Oslo’s unique destination for fashion, food and lifestyle with nearly 40 stores. We were approached by Paleet to create a different kind of mall magazine, so we carried out a comprehensive productio – both creating all content and design.

By including both Paleet-centric content and more broadly appealing editorial feature – the magazine balances elegantly between commercial and editorial content. The final design is meant to further develop Paleet’s warm and vital personality, and to emphasize their role as an elegant rebel, by expressing the duality in Paleet’s visual identity.

Photographs by Siren Lauvdal.